Influence & Stakeholder Engagement3 / 12
Communication & Storytelling
Narrative, data presentation, emotion and logic balance in energy pitches.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Energy management generates a great deal of data, but data alone changes nothing. The energy leader's skill is turning numbers into a message that moves people to act - through clear, compelling, well-targeted communication.
In this lesson
- 01Why communication is the bottleneck
- 02Know your audience
- 03The power of narrative
- 04Presenting data well
- 05Balancing logic and emotion
- 06Listening as communication
- 07Clarity and the call to action
- 08Sources and further reading