Influence & Stakeholder Engagement2 / 12
Stakeholder Mapping & Engagement
Identifying allies, antagonists, fence-sitters; tailored messaging for each.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Change happens through people, and not all people matter equally to a given decision. Stakeholder mapping is the disciplined practice of identifying who affects your goals, understanding their position, and tailoring your approach to each.
In this lesson
- 01Who is a stakeholder
- 02The power-interest grid
- 03Understanding positions
- 04Allies, blockers, and fence-sitters
- 05Tailoring the message
- 06A living tool
- 07Sources and further reading