Building an Energy Culture6 / 12
Incentives & Recognition
Rewards (financial, recognition) to reinforce energy-conscious behaviour.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Behaviour that is recognised and rewarded gets repeated; behaviour that is ignored fades. Incentives and recognition are the tools that reinforce energy-conscious action until it becomes habit - and they need not cost much.
In this lesson
- 01Why incentives matter
- 02Financial versus non-financial
- 03Recognition done well
- 04Team and individual
- 05Avoiding perverse incentives
- 06Integrating with culture
- 07Sources and further reading