Credibility, Reporting & Accountability

Science-based targets (SBTi); annual progress reporting; reassessment if needed.

10 min read · Jacob Willis, Net Zero Lead

A net-zero commitment is only as good as its credibility. With greenwashing rife and scrutiny intensifying, the integrity of a net-zero claim - backed by science, transparent reporting, and honest accounting - is what distinguishes genuine leadership from empty marketing. This final lesson brings the whole journey to its essential test: credibility.