Roadmap Development & Delivery11 / 12
Credibility, Reporting & Accountability
Science-based targets (SBTi); annual progress reporting; reassessment if needed.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
A net-zero commitment is only as good as its credibility. With greenwashing rife and scrutiny intensifying, the integrity of a net-zero claim - backed by science, transparent reporting, and honest accounting - is what distinguishes genuine leadership from empty marketing. This final lesson brings the whole journey to its essential test: credibility.
In this lesson
- 01The credibility imperative
- 02The marks of a credible commitment
- 03Science-based targets
- 04Transparent reporting
- 05Avoiding greenwashing
- 06The integrity principle
- 07Net zero as the culmination
- 08The final word: credibility
- 09Sources and further reading