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Electrical Energy Management10 / 13

Managing Electrical Demand & Peaks

Demand charges, load shifting, soft starters, and reducing peak draw.

10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026


Motors do not just consume energy; they shape a site's electrical peaks, and peaks carry their own charges. A big motor starting direct-on-line briefly draws several times its running current, and a shift's worth of machines starting together can set the half-hourly maximum demand that prices the whole month. This lesson connects motor starting behaviour to the demand and capacity charges on the bill, and covers the levers: staggering, soft starting, and drives.

In this lesson

  • 01What starting really draws
  • 02Starting behaviour meets the bill
  • 03Sources and further reading