Motor Fundamentals & Efficiency1 / 13
Motor Basics & Specifications
How motors work, key parameters (kW, kV, rpm, power factor), and what the nameplate means.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Electric motors turn most of industry: pumps, fans, compressors, conveyors, machine tools. Collectively, motor-driven systems account for roughly two-thirds of industrial electricity use, which makes the humble induction motor the most financially important machine most sites own. This lesson covers how it works, how to read its nameplate, and the single fact that should reframe every motor decision: a working motor consumes its own purchase price in electricity every few weeks.
In this lesson
- 01How an induction motor works
- 02Reading the nameplate
- 03Where the losses live
- 04Sources and further reading