Level 312 lessons · 106 min
Organisational Change & Behaviour
Behaviour-change campaigns, engagement, incentives and making energy-conscious habits stick.
01Behaviour Change Fundamentals
- ▶Psychology of Energy BehaviourHabit, nudges, social norms, intrinsic vs extrinsic motivation.11 min
- ▶Change Management Model (Awareness → Habit)Stages: awareness, trial, adoption, habit; typical timelines.10 min
- ▶Measuring Behaviour ChangeEngagement metrics; behaviour surveys; kWh saved; isolation from technical changes.10 min
- ▶Behaviour Change CheckQuiz on psychology and change models.5 min
02Engagement Campaigns & Programs
- ▶Campaign Design & ThemesSeasonal campaigns (winter heating, summer cooling); co-worker competitions; teams.10 min
- ▶Communications & FeedbackNewsletters, posters, email, social; real-time feedback (dashboard); monthly reporting.10 min
- ▶Champion Network & Peer LeadersEmployee energy champions; training; recognition; grassroots ambassadors.10 min
- ▶Campaigns CheckQuiz on campaign design and communications.5 min
03Incentives & Sustaining Culture
- ▶Incentive Types (Financial, Non-Financial)Bonuses, recognition, awards; team competitions; avoiding perverse incentives.10 min
- ▶Sustaining Habits & Avoiding ReboundInitial change often reverts (rebound 20-30%); maintenance campaigns needed.10 min
- ▶Integration into Organizational CultureEnergy becoming 'how we do business'; embedded in performance reviews.10 min
- ▶Incentives CheckQuiz on incentives and culture sustainability.5 min