Energy Academy
Level 3: Leadership & Strategy/Organisational Change & Behaviour
Level 312 lessons · 106 min

Organisational Change & Behaviour

Behaviour-change campaigns, engagement, incentives and making energy-conscious habits stick.

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01Behaviour Change Fundamentals

  1. 01Psychology of Energy BehaviourHabit, nudges, social norms, intrinsic vs extrinsic motivation.11 min
  2. 02Change Management Model (Awareness → Habit)Stages: awareness, trial, adoption, habit; typical timelines.10 min
  3. 03Measuring Behaviour ChangeEngagement metrics; behaviour surveys; kWh saved; isolation from technical changes.10 min
  4. 04Behaviour Change CheckQuiz on psychology and change models.5 min

02Engagement Campaigns & Programs

  1. 01Campaign Design & ThemesSeasonal campaigns (winter heating, summer cooling); co-worker competitions; teams.10 min
  2. 02Communications & FeedbackNewsletters, posters, email, social; real-time feedback (dashboard); monthly reporting.10 min
  3. 03Champion Network & Peer LeadersEmployee energy champions; training; recognition; grassroots ambassadors.10 min
  4. 04Campaigns CheckQuiz on campaign design and communications.5 min

03Incentives & Sustaining Culture

  1. 01Incentive Types (Financial, Non-Financial)Bonuses, recognition, awards; team competitions; avoiding perverse incentives.10 min
  2. 02Sustaining Habits & Avoiding ReboundInitial change often reverts (rebound 20-30%); maintenance campaigns needed.10 min
  3. 03Integration into Organizational CultureEnergy becoming 'how we do business'; embedded in performance reviews.10 min
  4. 04Incentives CheckQuiz on incentives and culture sustainability.5 min