Behaviour Change Fundamentals2 / 12
Change Management Model (Awareness → Habit)
Stages: awareness, trial, adoption, habit; typical timelines.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Behaviour change is a process, not an event. People move through stages from unawareness to ingrained habit, and effective programmes support each stage. Understanding this journey is key to designing change that lasts.
In this lesson
- 01Change as a journey
- 02The stages of behaviour change
- 03Matching intervention to stage
- 04Knowledge, motivation, ability
- 05Removing barriers
- 06Measuring the change
- 07A staged approach
- 08Sources and further reading