Engagement Campaigns & Programs7 / 12
Champion Network & Peer Leaders
Employee energy champions; training; recognition; grassroots ambassadors.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
A central energy team cannot reach everyone or change behaviour everywhere. A network of energy champions - enthusiasts distributed throughout the organisation - extends the programme's reach and harnesses the power of peer influence.
In this lesson
- 01The reach problem
- 02What champions do
- 03The power of peer influence
- 04Building a champion network
- 05Motivating champions
- 06Champions and culture
- 07The multiplier effect
- 08Sources and further reading