Behaviour Change Fundamentals3 / 12
Measuring Behaviour Change
Engagement metrics; behaviour surveys; kWh saved; isolation from technical changes.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Behaviour change programmes consume effort and need to justify it. Measuring behaviour change - both the behaviours and the energy savings they produce - is essential to managing programmes, proving their value, and improving them.
In this lesson
- 01Why measure behaviour change
- 02What to measure
- 03The attribution challenge
- 04Proxy indicators
- 05Engagement versus outcomes
- 06Using measurement to improve
- 07Honest measurement
- 08Sources and further reading