Incentives & Sustaining Culture9 / 12
Incentive Types (Financial, Non-Financial)
Bonuses, recognition, awards; team competitions; avoiding perverse incentives.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Incentives reinforce energy-conscious behaviour, but their design is subtle. The wrong incentives can backfire; the right ones - often non-financial - sustain behaviour and build culture. Understanding the types and their effects is key.
In this lesson
- 01Why incentives in behaviour change
- 02Financial and non-financial
- 03The limits of financial incentives
- 04The power of recognition
- 05Intrinsic motivation
- 06Team and competitive incentives
- 07Avoiding perverse incentives
- 08Incentives within culture
- 09Sources and further reading