Incentives & Sustaining Culture9 / 12
Incentive Types (Financial, Non-Financial)
Bonuses, recognition, awards; team competitions; avoiding perverse incentives.
10 min read · Jacob Willis, Net Zero Lead
Incentives reinforce energy-conscious behaviour, but their design is subtle. The wrong incentives can backfire; the right ones - often non-financial - sustain behaviour and build culture. Understanding the types and their effects is key.