Engagement Campaigns & Programs5 / 12
Campaign Design & Themes
Seasonal campaigns (winter heating, summer cooling); co-worker competitions; teams.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Engagement campaigns are the visible face of behaviour change - the activities, themes, and events that raise awareness and prompt action. Designing them well, around the psychology of how people change, is what makes them work.
In this lesson
- 01What campaigns do
- 02Designing around the change journey
- 03Themes and focus
- 04Making it engaging
- 05Channels and reach
- 06Competitions and challenges
- 07Feedback and visibility
- 08Sustaining and refreshing
- 09Sources and further reading