Engagement Campaigns & Programs6 / 12
Communications & Feedback
Newsletters, posters, email, social; real-time feedback (dashboard); monthly reporting.
10 min read · Jacob Willis, Net Zero Lead · Last reviewed July 2026
Communication is the engine of engagement - how messages reach people, how feedback flows back, and how energy stays in people's minds. Effective, sustained, two-way communication is what keeps a behaviour-change programme alive.
In this lesson
- 01Communication as the lifeblood
- 02The channels
- 03Crafting the message
- 04Feedback: closing the loop
- 05Two-way communication
- 06Sustaining communication
- 07Celebrating success
- 08Communication and culture
- 09Sources and further reading